The Seven Best Practices of Product Management

Founded in 2004, Pivotal Product Management was created to share our personal experiences and hard-won expertise in managing and marketing products successfully. We continue to be practicing product managers, testing what we teach in the real world every day, and teaching what we learn from working in fast-paced, innovative organizations. Product managers by day, we also teach at the University of Washington's Certificate Program in Software Product Management by night. Pivotal Product Management's founders and principals are Linda Merrick and Mara Krieps. View our bio's.